The second Natural and Organic Cosmetic Congress is taking place in Nuremberg on September 22-23 2009. According to the organizers, the 2009 congress will be appreciably more international in terms of participants and speakers. In 2008 over 110 participants attended the event to exchange views on current trends of the "green" cosmetics sector and find out new ideas for the strategic development of the whole cosmetics market.

Udo Funke, Director of the Natural and Organic Cosmetics Congress, said: "The market for natural cosmetics is developing extremely dynamically, so it was only logical to follow up the successful premiere with a more international congress in 2009. We are delighted to have obtained the support of noted guests, such as the global consultant and market researcher Kline Group of New York, and a number of other top speakers." These include Prof. Dr. Marcus Schögel from the Institute for Marketing at the University of St. Gallen, Switzerland, and Ted Ning, Director of Conscious Wave/Lohas, USA. Prof. Dr. Marcus Schögel's talk deals with strategic marketing, distribution management and innovative sales forms. Ted Ning, an expert on sustainable corporate practices and their market prospects, LOHAS markets and consumer behaviour, is to examine the question of how LOHAS influences the world of consumption, and presents new approaches to marketing and sales with cross-marketing.

Dr. Eike Wenzel, Senior Future Consultant and member of the management board of the Zukunftsinstitut, Internationale Gesellschaft für Zukunfts und Trendberatung in Kelkheim, Germany, regards LOHAS as a core target group for natural and organic cosmetics: "Body care is just as essential for LOHAS as healthy and sustainable food. Both food and cosmetics are personal things that are physically very close to the body. Here the LOHAS community values products that give them a high degree of security with a focus on proven quality".