U.S.' eco-friendly chain Pizza Fusion announced the opening of its first international franchise in Jeddah, Saudi Arabia through an agreement with Samir Food Co. Ltd.

Founded in the U.S. claiming environmental concern, this expansion proves the growing concern also among middle-eastern consumers for a sustainable approach in diet and food industries.

Through its numerous franchises, Pizza Fusion offers a full organic menu, untainted by artificial additives, such as pesticides, preservatives, antibiotics and hormones. It includes more than 75% organic selection of pizza, sandwiches, salads, and desserts. It also provides a number of menu items for selective eaters, including vegan, vegetarian, lactose-free, and gluten-free pizza and other options.

Under the motto "Saving the Earth, One Pizza at a Time", Pizza Fusion practices an environmental conscious approach including the restaurants' build-out, service and overall operations. In the United States, restaurants are the top electricity consumer among retail businesses, accounting for 33% of the total consumption. Each restaurant produces an average of 50,000 pounds of waste per year. Pizza Fusion's restaurants reduce water waste by 40 percent and electricity consumption by 20 percent annually.

Pizza Fusion restaurants' eco-elements include countertops made of re-used glass bottles from other Pizza Fusions and manufactured using a cradle-to-cradle approach, bamboo flooring, 30% recaptured industrial concrete, non-VOC paints, energy start certified appliances, insulation made from recycled blue jeans, ceiling baffles made from recycled composite board, low voltage, low heat lighting, furniture made from reclaimed wood, and much more - all the way down to the 100 percent post consumer toilet paper in their bathrooms.

The new Pizza Fusion Jeddah is approximately 3,000 square feet and features many of the eco-friendly building elements that Pizza Fusion includes in its restaurants' build-outs in the United States, such as Energy Star certified equipment, non-VOC paints, FSC certified wood cabinetry, smart lighting systems, low flow faucets, and more.

Pizza Fusion is currently considering additional international expansions.